time to re-charge the batteries and look at the next 12 months....
Most small business owners tell me that they find it difficult to
work out what kind of advertising will work for their business.
They are kind of in 'reaction mode'; someone rings them or tells them about a great advertising opportunity to get more customers and they kind of say 'Yes' or 'No' without really doing their research.
It's all based on how good the sales pitch is and/or how much money they can spare to commit to the advertising 'opportunity'.
Here are, according to Cheeky Monkey Marketing, the 4 reasons why small business owners find it so hard to get new customers through advertising:
1. Your
newspaper, TV and radio advertising reps are lying to you.
- For instance, have you been told that if you only
get your name and logo in front of the public long enough, customers will be
beating a path to your door? Yeah, right. And once that fails you are told that
“You didn’t advertise with us long enough” only to get ‘stitched up’ with yet
another advertising package that’s guaranteed to drain your bank balance.
2. The big
brand advertising agencies don’t understand small business.
You can go to a high priced advertising agency and
talk to somebody who’s studied the BIG BRAND advertising secrets, but has never
actually gone out and made any REAL money in their own small business. Not only will
you be charged an arm and a leg, but in most cases you’ll be taking advice from
a company who doesn’t even rely on the printed ad to market themselves.
3. Your competition seems to have more market 'presence'.
- Most business owners understand very little about how marketing actually works and they assume that their competitor's advertising must be working really well because there is a lot of it. Granted, if you throw lots of mud at the wall, some of it will stick, but many business owners give up before they even start because they believe it will cost loads of money to get the same result as their competition, which is funny because often, the completion have no or little idea either, they just keep spending, hoping that something good will happen sooner or later.
a considerable amount of time.
Are you getting bombarded with email offers, phone calls and
flyers every week from people telling you your website isn't
Search Engine optimised, you should come to a seminar and hear
how "Johnny ABC" made millions in your type of industry after going
broke or how you should book a webinar because there are limited
places to listen to expert XYZ on how he "saved the world" through
learning how to write newspaper ads.....you get the drift....
But Who Has The Time For That?
If you’re like most people I know you are suffering from a severe case
of “information overload” as it is. You don’t have enough time. And because of
the introduction of the internet, any lazy idiot can put up a web site and
start handing out marketing advice, even if in reality, they’ve never made any
real money out of it or generated a new customer in their life.
The bottom line is more information is NOT the answer.
So,......
Did you want to attend all the business seminars that I have attended?
Did you want to research how to build a money making website?
Did you want to spend a lot of money on printing for little response?
Did you want to read all the business books I have read?
Are you interested in getting your neighbours daughter's ex-boyfriend who happens to have studied graphic design to create your next marketing campaign for you? (Fingers crossed, it may just work....)
No?...Not Really?!
Here is my simplistic suggestion:
Let me know what you need because we probably already provide it for a business just like yours with great success.
We are experts in providing small business with proven marketing strategies, profit generating graphic and web design as well as Sydney's Fastest Printing (with a unique 24hr guarantee!)
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